Overview Video

Author Andrea Simon presents a workshop on Preparing for a Blue Ocean Strategy.

Award winning author and frequent Vistage speaker Andi Simon presents "Preparing for a Blue Ocean". The discussion is facilitated by Tom Cuthbert and Vistage Communication Ambassador Jessie Dugan. As companies move from survival to recovery, building a Blue Ocean strategy is critical. Andi prepares us for her workshop for Vistage CEOs July 22, 2020.

In this presentation, Andrea Simon, Ph.D., anthropologist and corporate consultant working with companies that need to change, takes you through a discussion and exercise to help you: Think about your business in new ways Think like a customer might Visualize new opportunities that you might not see otherwise. Using materials from the highly popular book by Rene Maubourgne and W. Chan Kim -- "Blue Ocean Strategy" -- Dr. Simon is interested in taking you into the model that other companies have used to successfully find new ways to serve and solve customer needs.

What is so interesting and important about the Blue Ocean Strategy model and the research behind it, is how it offers a way of thinking about customers and non-customers to open up new "market spaces."

What will you learn from this workshop on Blue Ocean Strategy?

  • Forget the competition

  • Re-think your own strategy

  • Really begin to see the unsolved needs of customers and non-customers in a new ways

So you can reignite change in your company so it can sustain its growth in these changing times.

Videos