LivingSocial Says It Will Overtake Groupon in January 2012 via @mashable

This news is not surprising to me.  I met with an investor earlier this week who told me almost every deal pitched to him these days is in the deal space.  Living Social is obviously well funded and gaining ground.  Amazon's help is not to be taken lightly.  Additionally, there are competitors popping up everywhere, focusing on specific geography, vertical markets and other variations.  

Groupon may still win in the long run but this space will not look the same six months from now.  

 


Via Mashable by
 Sarah Kessler

Among the glut of daily deal sites that have emerged in Groupon’s wake, none is as serious a competitor to the group-buying site as LivingSocial.

Since its group deals launched in December 2009, the company has garnered a total of $232 million in funding — $175 million of it from Amazon.

That might seem like chump change compared to the $950 million Series D Groupon recently raised or its rumored $25 billion IPO-to-be. But according to this U.S.-market revenue data for both sites, compiled by LivingSocial, it’s been enough to seriously challenge Groupon.


Group_buying_marketshare

The chart uses information that both group buying sites publish daily: the price of their deals and the number they sell. It seems LivingSocial’s market share has been steadily increasing since 2009. Currently, for every $10 of deals sold on either platform, $4 of them take place at LivingSocial.

If both companies continue to grow at their current rates, LivingSocial’s portion of sales will overtake Groupon’s in January 2012.

Groupon’s decreasing market share in U.S. markets does not necessarily indicate decreasing sales. A leaked internal memo suggests that Groupon’s annual revenue grew from $33 million in 2009 to $760 million in 2010. The change in market share has more to do with the fact that LivingSocial is just growing faster. It had 10 million subscribers in December, and more than 24 million subscribers three months later.

As the company starting with 100% market share in 2008, Groupon really only had one direction to go in once competitors got into the game. Fortunately for them, the entire market is exploding. A recent report from daily deal aggregator Local Offer Network says that group buying will grow 138% to $2.7 billion in 2011.

Whichever way you slice it, however, LivingSocial is a serious competitor. Ben Horowitz, a Groupon investor, recently told The New York Times that he wasn’t worried about new competitors because it would be difficult to build a salesforce comparable to the one at Groupon. Now, as LivingSocial nips at Groupon’s heels, it might be time to reconsider that theory.

 

Did Groupon Have A Terrible February?

 



Did Groupon Have A Terrible February? 

Groupon's U.S. sales collapsed in February according to data gathered by a TechCrunch source. 

The source ran a program that collected data off Groupon's site to tabulate sales. The data might not be dollar for dollar accurate, but it could easily be accurate from a direction perspective. 

Maybe this is part of the reason Groupon's president Rob Solomon just left the company? Read »

via @businessinsider

Adometry First Ad Verification and Attribution Provider Certified for Google Display Network

Today at the OMMA Metrics conference, Adometry (formerly Click Forensics, Inc.), the leading provider of ad analytics, announced that it is the first ad verification and attribution vendor certified by Google to provide campaign verification and effectiveness measurement across the Google Display Network (GDN) for ad inventory bought through Google’s DoubleClick Ad Exchange. Google had not previously allowed third-party verification across GDN inventory, only recently approving the use of DoubleVerify, a point solution for monitoring brand safety. Now, by including the Adometry tag on their ad campaigns, advertisers buying GDN inventory through the DoubleClick Ad Exchange have a more robust solution for audience verification, attribution, and campaign effectiveness measurement.

adometry

Adometry Validate provides more than simple brand safety capabilities, including:

  • Moves beyond monitoring of inappropriate content to provide verification of entire campaigns, including effectiveness, reach & frequency, and demographic targeting
  • Reports are delivered in real-time via a browser-based interface, rather than through weekly spreadsheets
  • Unlike other offerings that only verify samples of a campaign, Adometry verifies 100% of ad impressions

Adometry Validate is the core module of the Adometry Ad Analytics suite, which has processed billions of clicks and impressions for dozens of the world’s largest advertisers and ad networks. Adometry Ad Analytics combines ad verification, dynamic attribution and campaign optimization in a tightly integrated platform, giving advertisers a comprehensive way to measure and manage campaigns across the entire online advertising ecosystem.

“Verifying brand safety alone is not enough,” said Steve O’Brien, vice president of Marketing at Adometry. “Transparency in the online ad exchange world is about more than just verifying the content of sites where ads are served. Advertisers need to know which campaign attributes are working and why, in order to make adjustments to maximize ROI.”

Since 2006, Adometry has delivered cross-platform ad campaign measurement and optimization solutions for top online advertisers, publishers and ad networks in the display and cost-per-click advertising markets. Each month, the company processes billions of ad impressions, which it uses to refine and develop sophisticated machine-learning algorithms that track and enhance ad campaign performance and effectiveness. The company’s SaaS offerings are ideally suited to meet the scalability and performance demands of real-time online advertising campaign management.

For more information on Adometry, visit www.adometry.com or follow us on Twitter @Adometry.

The Truth About a $3 iPad

via @smartmoney

 

An iPad for $3.20? A designer handbag for $41.80? It is possible, due to a new and growing segment of online auctions. Yet it's not as likely -- or as cheap -- as sites would like you to think.

 


$3 iPad? Guess Again

031811threedoll

 

Are penny auction sites a steal or a scam? SmartMoney.com's Kelli Grant tells us how these sites have moved from the fringe into the mainstream, and what to look out for before bidding on that gadget for a fraction of its retail price. ( Watch video)

 

They're called "penny auction" sites, because bidding typically starts at zero and goes up by a penny, and in the last two years, they've moved from the novelty fringe firmly into mainstream. Unheard of in 2009, there are now more than 120 such sites, according to Technology Briefing Centers, a consulting firm that tracks the sites. Like with other online auctions, the sites offer the possibility to buy, or win, gadgets, designer accessories or gift cards for a fraction of the retail price, and plenty are finding that alluring: Fifteen-month-old site BidHere.com, for example, boasts 1.1 million members in 22 countries and estimates that it gains 1,200 new users daily.  

 

Read more: How Penny Auctions Work - SmartMoney.com http://www.smartmoney.com/spending/deals/how-penny-auctions-work-1300313918147/#ixzz1HEdd65Gl

 

 

 

 

Biggest Facebook Security Threats

via MW_full.jpg

Forget those phishing emails that attempt to get your credit card or bank sign-in information. When crooks want to know how to get into your bank account, they post a message on Facebook. These messages appear so innocuous and so appropriate in the Facebook setting that you are likely to not only get conned, but pass on the scam.

Facebook is the new frontier for fraud, says Tom Clare, head of product marketing at Blue Coat, an Internet security company that does annual reports on web threats. In just this past year social networks have soared to 4th from 17th most treacherous web terrain -- behind porn and software-sharing sites, which you probably know to avoid.

What makes Facebook so treacherous? Us.

It starts with the fact that we are inundated with requests to set up passwords to get into our work computers, our online bank accounts, Facebook and every other web-based subscription. So what do we do? We use the same password.

"Crooks understand that most users use the same password for everything," says Clare. "If they can get your user credentials for your Facebook account, there's a good chance that they have the password for your bank account."

If you are smart enough to have separate passwords for Facebook and your financial accounts, crooks get at you through a variety phishing attempts that you might think are Facebook games and widgets. But look closely and you'll realize that they deliver answers to all of your bank's security questions -- and possibly clues to your passwords -- right into the hands of the crooks.

Think it couldn't happen to you? Let's see if you recognize any of these recent Facebook messages that jeopardize your security. All of these came from my Facebook friends in just the past few weeks:

1. Who knows you best?

The message reads:

Can you do this? My middle name __________, my age ___, my favorite soda _______, my birthday ___/___/___, whose the love of my life ______, my best friend _____, my favorite color ______, my eye color _______, my hair color ______ my favorite food ________ and my mom's name __________. Put this as your status and see who knows you best.

How many of these are the same facts your bank asks to verify your identity? Put this as your status and everybody -- including all the people who want to hijack your bank account and credit cards -- will know you well enough to make a viable attempt.

2. Your friend [Name here] just answered a question about you!

Was it possible that an old friend answered a question about me that I needed to "unlock?" Absolutely. But when you click on the link, the next screen should give you pause: 21 Questions is requesting permission to ... (a) access your name, profile picture, gender, networks, user ID, friends and any other information shared with everyone ... (b) send you email ... (c) post to your wall ... and ... (d) access your data any time ... regardless of whether or not you're using their application.

Can you take that access back -- ever? It sure doesn't look like it. There's no reference to how you can stop them from future access to your data in their "terms and conditions." Worse, it appears that to "unlock" the answer in your friend's post, you need to answer a bunch of questions about your other friends and violate their privacy too. I didn't give 21 Questions access to my information, but the roughly 850 people who joined "People Who Hate 21 Questions on Facebook" apparently have and can give you insight into just how pernicious this program can be.

3. LOL. Look at the video I found of you!

This is the most dangerous of all the spam messages and it comes in a variety of forms, says Clare. It's actually a bid to surreptitiously install malware on your computer. This malware can track your computer keystrokes and record your sign-in and password information with all of your online accounts.

How does it work? When you click on the link, it says that you need to upgrade your video player to see the clip. If you hit the "upgrade" button, it opens your computer to the crooks, who ship in their software. You may be completely unaware of it until you start seeing strange charges hit your credit cards or bank account. Up-to-date security software should stop the download. If you don't have that, watch out.

Better yet, if you really think some friend is sending you a video clip, double-check with the friend to be sure before you click on the link. When I messaged my high-school classmate to ask if she'd really sent this, she was horrified. Her Facebook account had been hijacked and anyone who clicked through was likely to have their account hijacked too. That's how this virus spreads virally.

4. We're stuck!

It started out as an email scam, but now the "We're stuck in [Europe/Asia/Canada] and need money" scam has moved to instant messages on Facebook, where it can be more effective. Most people have learned not to react to the email, but instant messages help crooks by forcing you to react emotionally -- They're right there. They need help, now. A friend got one of these messages last week from the parents of a close friend. Her reaction was the perfect way to deal with it: She immediately called her friend and said "Have you talked to your parents lately?" The response: "Yeah. They're right here."

Facebook has launched a security system to combat account hijacking that allows crooks to send messages and posts through your account. You can get updates on what they're doing at Facebook's security page, where they've also got a nice little security quiz that's definitely worth taking.

5 Email Scams That Won't Go Away via @ReachLocal

email scam

 

From the beginning, email has played an essential role in the way we use the Internet – and crooks looking to score their next big scam have always known it. While we are still learning about some of the newer techniques used to scam everyday users on social networking sites like Twitter, some of the most well-known and effective email scams are still circulating to this very day. Here are the five that you, your friends and family members should all know about and avoid participating in, no matter what.

1.      The infamous Nigerian Scam.

Also known as the 419, and not always originating from Nigeria, this classic advance-fee fraud email scam has been duping people for decades. The great urban myth debunker site Snopes.com sums up this scam succinctly: “A wealthy foreigner who needs help moving millions of dollars from his homeland promises a hefty percentage of this fortune as a reward for assisting him.” It’s a clever ploy that preys upon the two powerful human instincts of altruism and greed. After all, who wouldn’t want to help someone in a politically unstable region – especially if there’s a nice chunk of change involved? Unfortunately, it’s another case of “too good to be true.” This persuasive scam has been so effective over the years, it’s even hoodwinked successful, educated targets like the co-owner of a consulting firm, a public treasurer in Michigan, and even a law professor with three doctorates.

2.      Account phishing and phony websites.

If someone is asking you to give sensitive digital information like your username or password over an unsecured medium like instant messaging or email, they’re “phishing” for the details they’d need to take over your account. Often, these email scams look legitimate with a familiar logo from a big brand or business you trust like eBay or your bank. But before you hit reply or click on a link, take a closer look. Is the sender’s email address the actual .com URL of the business in question, or is it something else? Hover over the link – does it take you to an unfamiliar destination? As a general rule, you should never type in your username, password or account details anywhere but the actual, verified and secure website itself. Navigate to it directly instead of trusting links sent through email, and never transmit sensitive account details over email messages.

 

 

3.      Pleas for help during a natural disaster.

When a natural disaster shocks the world with heartbreaking reports and footage, it can inspire many of us to find ways to help. Unfortunately, these events also inspire scammers to swindle funds from good Samaritans. Even now as Japan continues to struggle in the wake of several earthquakes and tsunamis, email scams that claim to be raising money for disaster relief in Japan have already begun circulating. But just because there are unethical opportunists in the way doesn’t mean you shouldn’t donate resources if your conscience compels. The best way to dodge these fraudsters is to stick to well-known, established humanitarian charities and to donate directly through those organizations’ websites – not through email links that can redirect to fake accounts, or individual money transfer companies (like Western Union).

4.      “You just won a ____!”

If you just won a prize or lottery you don’t remember participating in, chances are you probably didn’t! We all love getting something for free, but if you’re discovering this in an email and the prize in question is especially eye-popping, be suspicious. Like #1, this email scam typically requires you to pay a “processing fee” – and guess where your legitimately hard-earned money is going to go?

5.      "Get rich quick" schemes.

Who doesn’t want to make money fast? Actually, that question could even be the intro sentence to this popular strain of email scam, which can take a variety of forms. Whether it's someone you don’t know who wants to tell you about a hot stock nobody’s heard of (yet) or an “online investment opportunity” in newsletter form, the “get rich quick” scheme may sound tempting, but it's best to just ignore and delete as quickly as possible.

Unfortunately, email scams will be around as long as email itself still exists. So how can you protect yourself? Search online regularly to see which new scams are circulating, and consider the following advice found on Wikipedia:

  • Keep your email address as secret as possible.
  • Use a spam filter (most programs & web email clients have these built in already).
  • Ignore & delete unsolicited emails, emails from people you don’t recognize, or emails from people you recognize that seem suspicious (containing a link or commentary that doesn’t sound like them).
  • Resist temptation if something sounds “too good to be true.”

What other email scams have you or someone you know fallen for, or successfully avoided? Share your story in a comment!

Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.

 

"iPad Competition Is Toast" via @businessinsider

ChangeWave Research just put out a new report on consumer interest in tablets, and surprise, surprise, the iPad is the number one by a mile.

82% of the 3,091 consumers ChangeWave polled say they want an iPad. The second most interesting competitor? OTHER. Not the Xoom, not the Galaxy Tab, not the Playbook, but something else. Yikes!

At the time ChangeWave did this survey, the Xoom wasn't out, but it had been announced. Maybe some marketing from Motorola will help?

chart of the day, purchasing tablets, march 2011

Read more: http://www.businessinsider.com/chart-of-the-day-ipad-xoom-playbook-2011-3?utm_source=Triggermail&utm_medium=email&utm_term=Silicon+Alley+Insider+Chart+Of+The+Day&utm_campaign=SAI_COTD_031011#ixzz1GaBygBo2

Paso Robles Wine Country

Paso Robles (just north of San Luis Obispo) has become one of my favorite regions for California wine.  One of my favorite value wines is Liberty School Cabernet.  I have found several wines that have come from Paso Robles that have been teriffic!  This article highlights a few others...

Konchi

By Stacy Slinkard, About.com Guide

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Paso Robles is the new hotspot for oenophiles looking for the latest in wine country travel.  As California's fastest growing wine region and the state's largest AVA in terms of acreage under vine, Paso Robles' modest role of "hidden wine country gem" looks to be over, as the buried treasure of California's Central Coast has been roused and thrust full force into the bright lights of today's international wine stage. Snagging Wine Spectator's4 "Wine of the Year" for 2010 with Saxum's 2007 James Berry Vineyard Proprietory Red, certainly hasn't hurt Paso Robles' growing reputation for stellar Rhone Valley blends5. However, Spectator's top spot is merely a prestigious, high-profile indicator light of the quality and class of wine that Paso Robles is turning out.

There is certainly something to savor in the simplicity of a wine region that prides itself on its roots and doesn't shy away from its growth. Beckoning wine lovers to experience the thrill of the grape in Paso's coveted Rhone blends and beyond, over a million vineyard visitors dig their toes into the dirt of this authentic, accessible and well-rounded wine growing region annually.

Winsome wineries6 welcome guests to the tasting table and often out to the vineyards as well. With many wineries still offering free or nominal tasting fees, visitors to the region7 come face to face with the families that grow the grapes, make the wines and are thrilled to share their labors of love with guests the world over.  Merging its red-hot foodie culture8 with the well-worn roots of ranch life, Paso Robles wears its laid-back luxury really well. 

Check out the Paso Robles Wine Country Guide here

Used iPads Selling Quickly Online (can't you just hear me talking myself into this!)

Ooohhhh!!!

By NICK BILTON via @wsj

Steve Jobs was still on stage introducing the new iPad 2 last week when my inbox and Twitter stream started filling up with the same question : “I want the iPad 2, but what can I do with my old iPad?”

At first I didn’t know how to respond. One would assume that selling the first generation iPad on eBay or Craigslist would be difficult because potential buyers would prefer the new and improved model.

first generation iPad selling on eBayscreenshot via ebay.comFirst generation iPads are selling quickly on eBay and other reselling sites.

Apple is also offering the first generation iPad at a discount; the lowest priced model is selling for $399 on a special clearance Web site.

On a number of shopping Web sites, people are clamoring to buy the first generation iPad, and in the process, breaking resale records for electronics.

Annie Lescroart, a spokeswoman for eBay, said the “Instant Sale” area of the Web site has seen more than “15,931 offers on iPads” since last Wednesday’s iPad 2 announcement.

EBay said 1,500 offers have been made for non-Apple tablets in the last six months. EBay’s Instant Sale is a quicker sales platform than the traditional eBay Web site and allows people to sell electronics in a matter of minutes.

The base model iPad, which comes with 16 gigabytes of memory and originally sold for $500 from Apple, is selling for $305 on eBay, on average. The high-end model, which comes with 64 gigabytes of memory and a built-in 3G Internet connection, is selling for around $585.

Ms. Lescroart said eBay registered thousands of offers on the first generation iPad within the first few hours of the iPad 2 announcement.

Kristina Kennedy, a spokesperson for Gazelle.com, which also buys and sells used electronics, said Gazelle purchased more than 2,000 iPads from customers “within the few hours” of the iPad 2 announcement. By Monday morning, the company had purchased or traded more than 7,000 first-generation iPads.

“We have paid out well over $2 million for iPads since the announcement of the new model,” Ms. Kennedy said. Gazelle is currently paying between $300 and $500 for the first generation iPad, with prices varying based on memory size and 3G connections.

“The lowest model, with the 16 gigabytes of memory and built-in Wi-Fi, has been the most traded iPad so far,” Ms. Kennedy said. “Based on the traffic and numbers we’re seeing in the iPad resale market, a lot of people will be buying the iPad 2.”

There has been a rise in listings on other Web sites too. There are hundreds of iPads currently listed on Craigslist selling for between $300 and $600.

Note: If you are reading from a line waiting for an iPad 2... you have way too much time on your hands!


Justin Wagoner's tent outside temporary Knox Street store in Dallas
With the iPad 2 set for launch at 5:00 PM on Friday and Apple not offering pre-orders, those looking to get their hands on the updated tablet device as soon as possible may find themselves facing long waits to secure spots near the front of their respective lines. And just like with the iPhone 4, Dallas resident Justin Wagoner has already pitched a tent outside his local Apple Store in order to be first in line for the iPad 2 launch on Friday.

One catch for Justin is that the Knox Street retail store that has been the usual location for his campouts is currently closed for expansion, with Apple now operating out of a temporary location around the corner.


Justin Wagoner passing time in-store waiting for iPad 2 launch
Seeking to capitalize on his growing publicity as an early camper for Apple devices, Justin has launched a new site at iJustinOfficial.com to document his wait. He will also be offering a live video broadcast on Ustream as the iPad 2 launches.

The Practical Art of Persuasion via @hbr

I found this article useful...

Harvard Business Review

The Practical Art of Persuasionby William Ellet

 Persuasion is a catalyst for getting work done, for achieving an outcome you can't realize on your own. MBA courses, leadership books, and executive education classes recognize the importance of persuasion, but they rarely teach it as a practical art and, if they do, the focus is usually on formal presentations and PowerPoint.

Managers need more fundamental advice on how to persuade. I teach a class on it at Harvard Business School and have developed a series of questions that can serve as a starting point for any leader trying to persuade.

First, recognize your purpose: there is a difference between you and the audience that you'd like to resolve in a specific way. Then ask yourself:


  • Do I want to change the way my audience thinks or feels about something?

  • Or motivate them to do something?

  • Or change their thinking (and feelings) and motivate them do something?
  • The next questions have to do with who you're trying to persuade. We've all heard how important it is to understand your audience; after all, those are the people who have the power to realize your purpose — or not. But how do you do it? You should know four things:


  • Who are they? Are there differences among them relevant to persuasion?

  • What's my relationship to them? (e.g. Do I have any power over them I can use?)

  • What do they think and feel about my purpose?

  • What do they think and feel about me?

  • Next, focus on content. Creating effective persuasion involves logic, emotions and ethos, or character. Logic is the realm of rational appeals to an audience, a capability business schools develop in their graduates. Argument is the primary vehicle for this type of persuasion. In practical terms, that means a conclusion backed by supporting statements and evidence. To get started developing arguments, ask these questions:

  • What are the best arguments I can make to achieve my purpose?

  • Do I need to include arguments that will appeal to different segments of the audience?

  • What evidence do I need to support my arguments? How much do I need?

  • It would be comforting to think that business decisions are made strictly according to reason. But research in psychology, the cognitive sciences and behavioral economics has shown that emotion infuses everything we do, including thinking and decision-making. Questions to focus you on the emotional aspect of persuasion are:

  • What audience emotions will help me achieve my purpose? Which ones should I avoid?

  • How can I stimulate the appropriate feelings in the audience?

  • Ethos is the audience's perception of a speaker's or writer's character as conveyed through the persuasion. When you are considering what ethos you want to convey, ask these questions:

  • How does my audience perceive me now? (Often a hard question to answer!)

  • How do I want them to perceive me?

  • How can I move my audience to the desired perception?

  • You can create an inauthentic ethos, but unless you're a great actor, it's hard to disguise yourself. Once an audience senses you're faking it, you usually have little chance of convincing them of anything—except that you're untrustworthy.

     

    You have many means of persuading an audience, from memos and PowerPoints to videos and tweets. The more creative you are with media, the more likely it is that you'll cut through the clutter and distractions enveloping any business audience. But if you aren't sure of what you're trying to do, who you're trying to persuade, and how you can use the persuasive resources available in the situation, the media won't matter.

    William Ellet is a lecturer at Harvard Business School.

    2010 - The year of the iPad

    Remember when there was a debate as to who would be a better NFL quarterback, Payton Manning or Ryan Leaf?  Yeah, pretty stupid debate in hind sight.  Nowadays no one will admit that they were skeptical about the launch of the iPad.  But there we are bunch of them and it seems pretty stupid now. Yes, the iPad has been a "game changer".  But this is only the beginning...

    By Yoni Heisler

    Steve Jobs last week confidently pronounced 2011 to be the year of the iPad 2. With a slew of competing tablets on the horizon, time will tell how the next-gen iPad will actually fair this year. That said, there's no denying that 2010 was, in fact, the year of the iPad. In typical fashion, Apple's offering caught competitors off-guard and resurrected a previously dormant tablet market. While some companies tried to enter the fray, ahem Samsung, Apple's iPad armor was impervious to rival tablets in 2010.

    As part of the iPad 2 introduction, Jobs showcased the following video which encapsulates all the interesting uses people have found for the original iPad. The video below is heartwarming, inspiring, and truly shows how much of a game changer the iPad truly was and continues to be.

     

    Who’s Really Scanning All Those QR Codes?

    I think there is great value in the QR code concept.  Over the past few months, I have used the QR reader on my iPhone to look at ads, products and even connect with people.  I thought this article from Mashable and the graphic below did a good job of explaining the concept.  As an example, here is my QR code:

     

    Who’s Really Scanning All Those QR Codes?

     by  Jolie O'Dell

     QR codes are everywhere these days — in fine art exhibits, some cities’ building permitswrapping paper and every imaginable kind of marketing campaign.

    QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re using and what brands are running QR code campaigns.

    Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable‘s first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version.

    When you’re done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it?  Read post here>>>

     

     

    Hello Adometry!

    http://www.adometry.com

    Click Forensics Acquires Adometry; Adopts New Company Name

    Now Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution

    AUSTIN, Texas--(BUSINESS WIRE)--Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.

    In February 2010, Click Forensics launched a beta version of its cross-channel ad analytics suite for online display advertisers, which was tested by some of the world’s top brands and ad inventory providers. The integrated offering is designed to help advertisers, agencies, ad networks and publishers to manage audience verification attribution and campaign optimization through a single platform.

    “The key challenge online marketers face today is accurately measuring and improving the performance of their online ad campaigns as they flow across a changing landscape of ad networks and web sites,” said Paul Pellman, CEO of Click Forensics and the new Adometry. “With the addition of ad verification technology from Adometry, our ad analytics suite integrates all the pieces of display campaign measurement and optimization in a single offering for brand advertisers.”

    Over the past year, Click Forensics has continued to build out its technology offerings for display advertisers. The solution suite, which helps brands measure and improve the performance of their online display campaigns, complements Click Forensics ad analytics technology for PPC marketers. Online marketers can also use the two offerings together to manage their hybrid display and PPC campaigns.

    “We’re excited to join forces with the Click Forensics team,” said John Dietz, founder of Adometry. “The company works with the world’s top online advertisers, publishers and ad networks. Our technology will enhance the current capabilities Click Forensics provides to display advertisers as we work together to build out new features for its powerful ad analytics suite.”

    For more information, visit www.adometry.com or follow us on Twitter: @Adometry.

    About Adometry, Inc.

    Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertising industry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit www.adometry.com.

     

    Select media coverage:

     

    Click Forensics Acquires, Becomes Adometry And Launches Ad Analytics Suite

    TechCrunch - ‎12 hours ago‎
    Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed. ...

    Click Forensics is now Adometry

    Seattle Times (blog) - Brier Dudley - ‎12 hours ago‎
    Redmond analytics startup Adometry is being acquired by Click Forensics, an Austin, Texas-based company. Click Forensics is renaming itself Adometry and will continue investing in the Redmond office, adding two more employees immediately. ...

    Click Forensics is now Adometry

    InternetRetailer.com - Paul Demery - ‎7 hours ago‎
    Click Forensics Inc., known for its tools that monitor fraudulent clicks on pay-per-click ads, has acquired online ad analytics firm Adometry Inc. and taken its name. Terms were not disclosed. The combined company will be better able to help ...

    Click Forensics Takes Adometry's Name With Its Tech

    ADOTAS - ‎9 hours ago‎
    ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree's name? Heavens to Betsy!...

    Click Forensics makes acquisition

    Austin American-Statesman (blog) - Lori Hawkins - ‎10 hours ago‎
    Austin-based Click Forensics said Tuesday it has acquired display ad verification company Adometry and will make that its new company name. Founded in 2007, Click Forensics develops software that ...

    Click Forensics Acquires Adometry; Adopts New Company Name

    Business Wire (press release) - ‎13 hours ago‎
    AUSTIN, Texas--(BUSINESS WIRE)--Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. ...

    Click Forensics acquires Washington firm

    Austin Business Journal - Christopher Calnan - ‎11 hours ago‎
    Online fraud detection company Click Forensics Inc. has bought Washington State-based Adometry Inc. and adopted the acquired company's name. Adometry, which was founded in 2008, employed five workers. The company develops display advertising ...

    Adometry Acquired By Click Forensics

    Northwest innovation - ‎12 hours ago‎
    Redmond-based Adometry, a provider of online advertising analytics services used by online advertisers, agencies, publishers, and ad networks, has been acquired by Click Forensics. Financial details of the acquisition were not announced....